At a time when there is so much talk about walls being erected, of borders being rebuilt and of a generalized distrust of the “other” - the other that is “us” born in different circumstances - it is vital to position Imaterial as a platform for contacts among the various players in the music market at a global level. Especially due to the covid-19 pandemic it also reminds us of how essential the pulse of live music really is, as well as how different and striking are the collective experiences of gathering around sounds and witnessing it come to life before us.
The professional platform associated with Imaterial also brings us one of the most notable characteristics of intangible heritage - the ability to take a local identity asset around the world to help establish dialogues and meetings between peoples. This platform specifically aims to promote Iberian artists whose creation is anchored in popular roots, traditional music and oral tradition, including all those who take these roots as a pretext to rebalance, deconstruct or update past tracks.
So during three days, this place will be filled with conferences, round tables, workshops, speedmeetings and showcases, showing the rooted-Iberian music and expressions to a wide range of programmers, agents, promoters, producers, publishers, technicians and journalists from all over the world, enhancing the international reach of its expression and making a commitment to celebrate music linked to the past, guaranteeing its viability.
If there is an inner movement in the essence of the Imaterial, associated with the celebration and experience of the intangible heritage from the local reality of Alentejo, there is also another movement, directed to the exterior, driven by the desire to share all these lands treasures with those who can disseminate and show them to the world.